In today's rapidly evolving digital landscape, traditional marketing approaches often fall short. This course introduces marketing professionals to the power of Agile methodologies and the Scaled Agile Framework (SAFe), offering a transformative approach to marketing strategy and execution.
Throughout this course, participants will:
Explore the driving forces behind Agile adoption in marketing and the benefits of implementing SAFe.
Develop a Lean-Agile mindset, understanding core concepts like the SAFe House of Lean and Agile Manifesto principles.
Learn to build and operate within Agile marketing teams, including roles, responsibilities, and key practices.
Understand how to organize marketing efforts around value streams and integrate with Agile Release Trains (ARTs).
Master essential Agile practices such as Scrum, Kanban, and PI Planning in a marketing context.
Discover how to apply validated learning techniques to marketing campaigns and initiatives.
Learn to implement built-in quality practices in marketing workflows.
Through a combination of theoretical knowledge and practical exercises, participants will gain the skills needed to lead Agile transformations within their marketing organizations. They'll learn to break down silos, improve cross-functional collaboration, and deliver value to customers more rapidly and effectively.
This course is ideal for marketing leaders, managers, and practitioners who want to stay ahead of the curve in the digital age. By the end of the course, participants will be equipped to drive business agility, foster innovation, and create a more responsive, customer-centric marketing organization.
Learn SAFe from the Experts: Developers and Practitioners of SAFe Solutions
At our company, we are not just regular trainers of SAFe. We are pioneers in developing SAFe solutions, and our team actively implements the SAFe methodology in our daily operations. This unique combination of hands-on experience and deep industry knowledge makes us the most qualified professionals to guide you through this course. Join us to learn from the experts who live and breathe SAFe every day.
